Best SEO Company For Leeds UK

Looking for the best SEO company in Leeds, UK? The SEO Agency for your business is Thornbury Digital Marketing.

Is your website the best sales tool for your business? It should be!

Is your website a profit generating machine for your company? We can make it one!

Getting more leads, sales, revenue and profit from your online marketing doesn’t have to be difficult or expensive.

At Thornbury Digital Marketing we offer the full suite of internet marketing solutions.

We get your website found online with search engine optimisation or SEO. We get your web site found on the first page of Google for search terms that drive potential customers to your website for “buying keywords” – searches used by people when they are ready to buy”

We get you targeted traffic to your website, with a great return on an investment, through Google Adwords or Pay Per Click.

You are watching this video – and you are not alone – people prefer to watch videos. We can create engaging videos that take the website visitor from interested through to a potential customer.

When it comes to getting your company more business use nationally recognised experts, who are specialists in local marketing.

Contact Thornbury Digital Marketing today and arrange a free consultation. Telephone 01454 800866

This video will be of interest to people searching for:

Best SEO company Leeds
SEO Leeds
best SEO services Leeds
SEO marketing company Leeds
search engine optimisation company Leeds
SEO company Leeds
SEO company in Leeds
search engine marketing company Leeds
internet marketing consultant Leeds
Google Expert Leeds
SEO consultants Leeds
search engine optimisation services Leeds
online marketing services Leeds
SEO marketing companies Leeds
SEO packages Leeds
SEO website Leeds
website SEO Leeds
local SEO Leeds
web SEO Leeds

This video: https://youtu.be/lDbp7XMojXI

SEO Company in Birmingham

Looking for the best SEO company in Birmingham, UK? The SEO Agency for your business is Thornbury Digital Marketing.

Is your website the best sales tool for your business?

Is your website a profit generating machine for your company?

Getting more leads, sales, revenue and profit from your online marketing doesn’t have to be difficult or expensive.

At Thornbury Digital Marketing we offer the full suite of internet marketing solutions.

We get your website found online with search engine optimisation or SEO. We get your web site found on the first page of Google for search terms that drive potential customers to your website for “buying keywords” – searches used by people when they are ready to buy”

We get you targeted traffic to your website, with a great return on an investment, through Google Adwords or Pay Per Click.

You are watching this video – and you are not alone – people prefer to watch videos. We can create engaging videos that take the website visitor from interested through to a potential customer.

When it comes to getting your company more business use nationally recognised experts, who are specialists in local marketing.

Contact Thornbury Digital Marketing today and arrange a free consultation. Telephone 01454 800866

This page will be of interest to people searching for:

Best SEO company Birmingham
SEO Birmingham
best SEO services Birmingham
SEO marketing company Birmingham
search engine optimisation company Birmingham
SEO company Birmingham
SEO company in Birmingham
search engine marketing company Birmingham
internet marketing consultant Birmingham
Google Expert Birmingham
SEO consultants Birmingham
search engine optimisation services Birmingham
online marketing services Birmingham
SEO marketing companies Birmingham
SEO packages Birmingham
SEO website Birmingham
website SEO Birmingham
local SEO Birmingham
web SEO Birmingham

 

How To Instantly Index Your WordPress Posts and Pages

Instantly Index Your WordPress PostsYou have written an excellent post for your WordPress website or created a new page – that you know will engage website visitors. The problem is that this information can take time to be indexed by Google. A delay in your website enjoying the benefits of your work.

There are manual processes that you can undertake to instantly get Google to index your information, but they also take time to process.

That is why we have developed a WordPress plugin that allows you at the press of a button (actually two buttons) to submit the information to a number of websites that are trusted by Google, and to Google themselves, which will instantly index your page.

If you have a WordPress website and would more information on this plugin, or would like to purchase it (£19.95) please email us at sales@thornbury.biz

Thornbury Small Business Saturday is 3rd December 2016

Thornbury Digital Marketing is committed to promoting and supporting the businesses and retailers of Thornbury UK. Below are the details of “small business Saturday” in Thornbury 2016.

Thornbury Small Business Saturday 2016

Thornbury Chamber of Commerce is offering Thornbury Vouchers to anyone who comes into Thornbury on the 3rd December that also spent money in local businesses on Late Night Shopping on 1st December between 5pm – 9pm.

Simply present your receipt in either Gems, Heritage or Surrounding on 3rd December and you will be able to pick an envelope containing at least £10 Thornbury Voucher up to max of £50. These vouchers can be spent in any Chamber business up to the 24th December. A list of chamber businesses can be found on our website www.thornburychamber.org.uk. or in our shoppers guides available around the town. (subject to availability).

Thornbury Digital Marketing are dedicated to supporting the businesses and retailers of Thornbury. Below are the details of the late night shopping in Thornbury for 2016.

Many of Thornbury’s shops and businesses will be staying open until 9pm on the 1st December for you to browse and buy your Christmas presents conveniently.

There’ll also be musicians in and around the High Street and the St Mary Centre during the evening to entertain you.

Start off your Christmas shopping with a leisurely stroll around your local shops and hostelries, join in the Christmas spirit and support local businesses too.

The event is raising money for Thornbury-based charity Brain Tumour Support with a raffle.  The prize is a hamper of gifts donated by local businesses. Tickets are available on the night in chamber businesses.

Look out for the pop-up mulled wine stand outside Hawkes House on this night.

Please support the local businesses of Thornbury this Christmas.

Thornbury Late night shopping 2016

Image: Courtesy of “My Thornbury”

Sequoia’s Investment Memo on YouTube

It is very hard to get genuine transparency on what VCs look for when making an investment. Some investors share their investment criteria, but rarely how they have assessed opportunities against those criteria.

The only public domain investment memo I have found is by Roelof Botha recommending that Sequoia make a seed investment in Youtube (reference 1). Roelof has supported some of the most exceptional companies over the past decade including Youtube (I think one of his first), Instagram, Tumblr, Evernote, Square, MongoDB and others. It is a rare opportunity to see how such an accomplished investor thought about the opportunity behind closed doors and communicated his thoughts to the partnership.

The Memo dated 30th April 2014

Introduction

In 3 succinct paragraphs Roelof articulates his primary theses that underpin why he thinks YouTube is a compelling opportunity. The most fundamental of these is his hypothesis that Youtube can become the ‘primary outlet of user-generated video content.’ This is supported by calling out several ‘strong veins’ (macro trends) that Youtube taps into2.

Roelof lets his simple thesis and supporting macro trends stand for themselves. He doesn’t feel the need to defend these foundational premises or articulate them further to the partnership. This concise thesis, articulated in 9 lines, seems obvious in hindsight but at the time video was basically non-existent on the web.

Deal

Roelof lays out the shell of an investment in a single sentence: $1M followed by a $4M Series A for ~30% of the company post Series A. It is interesting that Sequoia intended to traunch the investment contingent on the company achieving 5 ‘specific milestones’ spanning business planning, product, customer acquisition, and hiring.

Assuming Sequoia maintained ~30% ownership in the company through the Series B, Roelof returned ~$480M on a cumulate investment of <$10M between writing this memo on September 2nd, 2005 and the sale to Google on October 9th, 2006 for $1.6B.

Competition

Roelof indicates his position on the company’s top priority over the next 3-6 months: focusing on product development to ‘increase [YouTube’s] defensibility.’ This would likely have translated into his key priority when he joined the board. Documenting this in the memo can be valuable in solidify the investor’s perspective, and also to ensure the investor’s perspective is aligned with the founders and his partnership at the time of the investment.

Hiring Plan

Roelof also calls out finding executive talent to support the founders as an area for the partnership to help: ‘I would appreciate any ideas on potential candidates for either role.’ He also hints at management as an item for discussion as a team: ‘My preference would be to launch a search immediately.’ In this way, Roelof keys up conversation for the Monday meeting, and turns the memo from being an essay of personal thoughts to a collective document detailing the partnership’s priorities.

Key Risks

This is the longest section of the memo, comprising 50% of the 3 pages. This section could also be titled monetization, as Roelof primarily assesses if YouTube could reach the scale to generate meaningful ad revenue. Roelof breaks out the key risks across the following 5 subcategories, almost all of which are relevant when thinking about any opportunity:

  1. Competition and Defensibility
  2. Revenue Model
  3. Scalability
  4. Balancing Growth
  5. Exit

Roelof again makes it clear that defensibility should be the primary focus: ‘The company needs to remain laser focused on improving the user experience …’

The ‘Revenue Model’ section is the only place in the memo when Roelof uses the word ‘believe’: ‘I believe that YouTube has a clear advertising revenue opportunity.’

He makes it clear to the partnership that the revenue model is still unclear and raises questions for the rest of the partnership to consider, again, teeing up topics for discussion on Monday: ‘can the company develop attractive products that are not intrusive to the consumer experience?’

In the rest of the ‘Revenue Model’ section Roelof lays out 3 different bottom up market sizings based on the 4 key revenue levers in sees in the business3. Roelof notes that he intends to make sure the company carefully tests these levers over the coming months. Again, Roelof’s investment memo for the team likely translated closely into his key priorities for the board post-investment.

In the ‘Exit’ section Roelof succinctly states that: ‘we cannot point to many high comparable exit valuations.’ Unknown exit opportunities doesn’t deter him from recommending an investment though, nor does he feel the need to further articulate his thesis.

Recommendation

Roelof updates his partnership on how Sequoia is positioned relative to other VCs (‘pole position’). Despite being pole position, Roelof doesn’t want to wait around the hoop.

He tells the partnership he would ‘like to give the company our decision on Monday.’ The memo is dated September 2nd, 2005, which was a Friday, so the partnership likely had the weekend to review the memo.

In the last paragraph Roelof clearly lays out why he recommends an investment:

  1. Great team
  2. The growth of user-generated content with video as the next step
  3. Early indication of video ad potential based on diligence

Abstracting a level higher we can group these under: management, market, and monetization.

It is easy for VCs to operate in silos, but throughout the memo Roelof emphasizes Sequoia’s collective role in evaluating the opportunity and supporting the company by using ‘we.’ In this section, when articulating his final perspective based on the analysis, Roelof switches to the first person subjective: ‘I recommend that we proceed with the financing as proposed.’

He ends by reiterating the team’s immediate focuses post investment: ‘we need to surround the company with management talent’4.

Final Observations

It’s particularly interesting that through the memorandum Roelof doesn’t appear to try and sell the opportunity to the partnership. The memo doesn’t have a section titled ‘upside’ or ‘opportunity,’ and he clearly calls out what he doesn’t know. Between the section on key risks and competition, over 50% of the memo focuses on discussing areas of concerns. The team likely already agreed on the macro trends that could support a mass market UGC video platform, which allowed them to focus their diligence and debate on whether or not YouTube could monetize and if management was the team to build the product.


  1. Roelof included the investment memorandum as part of testimony in the Viacom vs. Youtube (Google) case. I found the case on Scribd here.
  2. These are user-generated content, online advertising, proliferation of inexpensive digital video capture devices, and continued broadband adoption.
  3. It’s funny to play monday morning quarterback and think about how wildly small Roelof’s bull case of 30M video views per day was given that YouTube passed 4B in January 2012.
  4. The memo has the following backup material: 1) Investment summary 2) Competitive analysis 3) Technology overview 4) Team bios 5) Company presentation 6) Company metrics. The investment summary seems to be a 1 page document written in advance of the full investment memorandum. The document is likely an early set of bullet points on the opportunity so the rest of the team knows about the company early in the diligence process. The investment summary may also be a consistent framework that the teams uses to analyze any opportunity and provide rigor. In the supporting materials on ‘Competition,’ Roelof walks through each of the subcategories listed in the memo in more depth, including any public traction and exits. The remaining 4 sections of additional content are information provided by the team.

Google Adwords and Re-targeting Explained by Thornbury Digital Marketing Bristol

There are plenty of new and more effective ways of marketing on the Internet. Google is one of the largest Internet companies in the world and among the leading players in the digital marketing world. The company has introduced plenty of new ways that marketers can make use of in their campaigns. One of these is the service known as Google Adwords.

If you want to laser target potential customers and re-target them then Google Adwords or Pay Per Click (PPC) is the answer. If you are already doing Google Adwords and want to get a getter ‘click through rate’ (CPC) and more websites visits for your budget, as well as saving the time it takes you or your team to manage the campaign, give Thornbury Digital Marketing a telephone call on 01454 800866.

Get More Clicks For Your Budget

Call Today

Contact us today and start getting more website visitors for your budget

0117 325 1099

What is Google Adwords?

Google Adwords can be described as an advertising service that Google offers to businesses that wish to place advertisements on Google’s network. Google has a vast network and commands a huge percentage of online traffic. The Google Adwords program allows marketers to set their own budget then pay only when users click on their advertisements. Google developed this particular service to enable small and medium size businesses advertise online at affordable rates. This is why millions of small businesses are able to advertise online at very affordable costs.

Therefore, any business or their marketers can come up with an advertisement based on keywords. These keywords are the words or phrases people enter into search engines. When entered into the query box, they will trigger ads featuring similar keywords. Users are likely to click on these ads and then visit the relevant website and use their products or services.

How Google Adwords laser targets potential customers

Google Adwords largely uses keywords. When these keywords are entered into Google search engine, the system will automatically display the relevant advertisement. Users will very likely click on the advertisement to learn more about the product or service on offer. Laser targeting of customers simply means targeting particular customers who are interested in what a particular business has to offer.

Google Adwords can achieve laser targeting simply by use of certain specific keywords relating to a business. For instance, if a keyword used in an Adwords campaign is “Cosmetic Surgeon” in Bristol, then this advertisement will appear anytime a user searches for Cosmetic Surgeons in Bristol. The chances of the user clicking on the advertisement and using the service are pretty high. This is how the Adwords from Google operate.

Benefits of using Google Adwords

There are many reasons why people use Google Adwords for their web advertisement campaigns.

To attract more customers

Use of Adwords is very effective in bringing in visitors and new customers to a business. They enable businesses to grow their online sales and keep customers coming back. Many UK small and medium size businesses have largely relied on online advertisements such as Google Adwords to attract new customers and keep old ones.

Ability to target the right customers

Since Google Adwords rely on targeted traffic, it means that they will attract the kinds of customers interested in the business. This is because the customer entered the desired keywords that match what the business is offering.

Local and global advertising options

With Adwords, a business can choose to target local customers or even international customers. This is important because some businesses are local and operate locally while others have an international customer base. Such choices make this web based service a very useful service indeed.

Pay Per Click is an effective lead generation tool

Digital marketers may already be familiar with PPC ads or pay per click advertisements. These are web based advertising models that directs web based traffic to a targeted website. PPC basically refers to advertisements placed on search engines where a website owner only pays for the service when users click on their online ads.

Google Adwords Management Services Thornbury Bristol

Search engines such as Google have adopted an advertising model that largely makes use of keywords and keyword phrases. PPC ads make use of banners or display ads. These ads normally appear on websites with relevant content. They also appear on search engine results. Ad owners only get to pay when Internet users click on the ad banners.

PPC ads can appear on some websites as sponsored ads. This form of PPC advertising appears on content websites and on top or below organic search results. They have a number of benefits in that marketers only pay for what they use while it is easy to track traffic directed to a website. While it is possible to manipulate the system, Google has introduced a system to guard against abuse from competitors and rogue web users. Website owners can check leads generated based on the number of clicks the PPC advertisement receives. The reason why many marketers and website owners consider PPC ads as cost effective is because payment is based on number of clicks compared to those that carry a standard charge.

How Re-targeting Campaigns Work

Re-targeting is a form of advertising. It is also referred to as re-marketing. It can be defined as a form of advertising that targets visitors who get to a website but leave immediately without using the services or buying products. According to statistics, most websites convert only 2% of the traffic they receive. The other 98% traffic often leaves without purchasing anything or spending a dime.

Retargeting ads go after the 98% that does not convert. This type of marketing uses of cookies based on a simple java code. Re-targeting is a tool that uses cookies to track web visitors across the Internet. A tiny piece of code known as pixel is unleashed on visitors and will keep appearing on sites that the visitors go to. The initial advertisement they clicked on will then appear and prompt them back to the original website and hopefully convert them into paying customers.

Thornbury Digital Marketing offer direct re-targeting to website visitors through Google and Facebook – and it is VERY effective.

Retargeting displays advertisements and drives huge conversions

Re-targeting tracks a potential customer and initial visitor to a site. The aim is to eventually convert the visitors into a buying client. This is achieved by showing them the same advertisement and then redirecting them back to a website. Since original ads such as PPC only convert 2% of visitors, retargeting is more effective because it attempts to convert the remaining 98% of visitors. This form of advertising has been found to be very effective and is widely used on the Internet by marketers to convert web traffic.

Get more laser targeted visitors to your website. Thornbury Digital Marketing offers a fully managed Google Adwords service, including re-targeting and re-marketing campaigns. Call today to find out how we can help your business: 01454 800866

Thornbury Digital Marketing Launches Services for Local Businesses

Martyn Lenthall, Author of “Online Marketing Secrets for UK Local Businesses”, SEO lecturer and trainer and owner of “SEO Company Bristol” has launched a new brand aimed at offering digital marketing services to the companies and businesses of his home town of Thornbury.

Continue Reading…