How to Find the Best Internet Marketing Company in Thornbury

To discover the very best digital marketing business in Thornbury, first, we must comprehend “what is online marketing”,”will internet marketing benefit your business” and answer the question” how can you get additional leads for my business? “- which should be the purpose of any advertising and marketing.

Exactly what is an Internet Marketing Agency?

The dictionary definition of Online marketing is the marketing of services or products making use of digital technology, mostly using the internet, but additionally including mobile phones, display advertising, and any other digital channel. So simple to summarise in a single sentence, nevertheless it can be a complex strategy to get right and to ensure that your entire digital marketing is working together, not as silo activities. This is where the experience and expertise of the best online marketing specialists can be hugely valuable.

Conventional advertising, newspapers and paper directories, for example, Yellow Pages, are significantly less effective for business owners. Although a short while ago individuals would go to some type of computer to find a service or product, today individuals are connected to the internet all day long, every single day and” live online”. Searching for information, a product or service is really as simple and easy as looking on a laptop or computer at the workplace or picking up their mobile phone or tablet. Digital marketing concentrates on getting your information, goods and services in front of people when they’re looking on the web. The top digital companies grasp the buying process of your products and services and ensure your information and facts are prominent to the potential customer at the appropriate time. Within the internet marketing world, the different stages of the buying process i. e. research, consideration and purchase are called” micro-moments” and the very best digital marketing agency will present the relevant information and facts, goods and services at the specific time in the buying process.

Although some internet marketing agencies may also create and manage traditional marketing or business marketing, such as magazine advertising, professional online marketing businesses will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.

Regardless if your company is business-to-business (B2B) or business-to-consumer (B2C), internet marketing could be a swift, typically instantaneous, and reliable way of getting leads into your business and driving up revenue. The top internet marketing agencies will manage all of the digital advertising and marketing influenced by return on investment( ROI) making sure the leads created are at a price which makes business sense and improves profit levels. Online marketing will benefit your corporation and answers the question” how do I acquire more potential customers for my business enterprise”?

Digital marketing, from time to time referred to as website marketing, can be categorised into several critical services and features:

SEO Services

Search engine optimisation, most frequently abbreviated to “SEO”, is the process of getting your site positioned on search engines like Google when individuals generate a search relevant to your business, products or services.

No matter if your site is e-Commerce or advertising services it will generate qualified prospects and sales into the business if it is found for the key phrases people use (also known as” keywords”) to look for them in Google.

SEO needs experience and comprehension of how Google reads your website. What messages and details you would like Google to read for a web page or website and understanding where you should place that information so search engines like google will find it. A good SEO company will have a proven reputation of ranking websites high in the search results.

SEO works best when the proven strategies of obtaining rankings are applied in conjunction with most up-to-date trends that are getting visitors. A good example of this is the “near me” sensation, which has seen a 150 percent growth within the last 12 months, whereby mobile phone consumers are including “near me” to their search query i. e. ” Seo Agency near me”. These shoppers would like to buy and buy from a nearby goods and services supplier.

Whilst Search Engine Optimisation might be a stand-alone service, it is most effective when combined with Pay Per Click Marketing, social media marketing and reputation marketing. SEO is also the cornerstone of efficient Pay Per Click, social media marketing and reputation management promotions.

Pay Per Click

Pay Per Click (PPC) sometimes called “Google Advertising” or “online advertising” is where you place adverts near the top of the search results for particular keywords. These search phrases can be the words and phrases people use while in the” research” stage of buying or directed at the “buying key terms” when potential clients are looking to buy.

Though your advertising, determined by your budget, can be shown each time a search is done, you pay only when an internet user clicks your advertising and is taken to your website or calls you direct from the search results web page meaning you only pay when you’re getting a click from a potential client hence the name for this form of advertising of Pay Per Click (often abbreviated to PPC ).

The amount you pay for every click is dependent upon several elements. The “cost per click” (abbreviated to CPC) depends upon the quality and relevance of the advertising to the keyword used and also the relevancy of the page on your website that the potential client land on. These factors contribute to your overall “quality score”. The better your quality score, the less you pay per click and less you have to pay per lead into your company.

In the UK, Google has the vast majority of search traffic and the majority of your budget should be placed their, however, you won’t want to miss the smaller, but still sizeable potential for customers from search engines like Microsoft’s Bing system, and a small part of the finances should be invested in other search engines like bing. Also, the very best PPC management companies will also discuss dispersing your PPC budget over numerous campaigns directed at different parts of the customer journey. A small part of the budget ought to be allocated to the research stage of the buying process when people are using broad search terms to locate information, a small part of the budget when individuals are searching for your own, the competition or market leaders company name. The vast majority of budget when prospective customers are applying keywords related to making a purchase and lastly, a small part of the budget to remarket (show your advertising and marketing to individuals who have shown an interest in your services or products by going to your website) to capture and enhance conversion rates from the clients previously marketed too.

The ideal PPC Agency will certainly be a Google Premier Partner. A Google Premier Partner status signifies that the business has a proven track record in delivering high-quality marketing promotions, which generate very good competitive/ low CPC’s and deliver higher and favourable ROI’s. The very best PPC agency will have a robust Pay Per Click management process in place to speedily react and develop on adjustments to the Pay Per Click campaigns of your competitors.

Unlike SEO, that can take some time to be absolutely beneficial, Pay Per Click is instant in the fact that as soon as your advertisements are live they can be generating leads for your company.

PPC is very successful when carried out in harmony with SEO. A well-optimised website will increase the quality score of your Google advertising campaigns creating a reduced “cost-per-click” which means you get more leads for the budget.

Social Media Marketing

Social Media platforms, for instance, Twitter and Facebook are now respectable places for a business to get leads. Facebook has over 38 MILLION proactive and frequent users in the united kingdom and the number is anticipated to rise to a number exceeding 42 MILLION by 2020. Regardless if your company sells to consumers or other companies, your potential customers are on Facebook and using it often.

Facebook is excellent at increasing awareness during the customers “research” stage, reminding them of your services or products during the “consideration” stage and placing your specific products in front of potential customers in the “buying” stage. With such a substantial target audience and also the flexibility to target clients through the entire buying process, Facebook is often a very good avenue to generate sales opportunities and sales as well as deliver a fantastic return on your investment.

A good internet marketing agency will have a proven track record in supplying successful Facebook advertising campaigns. The very best online marketing businesses will be able to demonstrate the conversion rate and cost per lead of your social media advertising.

Again, social media and especially Facebook advertising can be carried out as a stand-alone action but it really will work a great deal better when joined with SEO and/or Pay Per Click. When a potential customer visits your site their computer is marked as having visited. This then enables you to target the user of that computer, who’s shown a desire for your products or services.

Reputation Management

When considering making a purchase, a prospective client will trawl the web to seek out feedback and reviews from past customers. Your online marketing and sales can live or die by the reviews for your business, services or products. Making certain positive reviews are really easy to locate and that any unfavourable comments are managed effectively, can be a huge benefit to your conversion rate.

Digital marketing businesses refer to this as “reputation management” or” online reputation management” however, in reality, it really is creating systems to generate customer reviews and customer feedback ensuing favourable customer satisfaction is captured and easy to find for prospective customers.

Many organisations have concerns with making it possible for the public the opportunity to openly supply feedback. You cannot please all of the people all of the time, and companies worry that a negative review will have a bad influence on their company. First Of All, if a person is resolute to leave a bad review for your business they will discover a platform to achieve this and there are 1000’s of platforms from which to choose. It is advisable to have control of where clients are encouraged to leave a review. Next, an undesirable or bad review, if handled well, can be a positive for your business. Engaging with negative review highlights that you care about feedback and consequently, you care about your customers. One properly managed poor review can be as beneficial to your business as ten good reviews.

A great online marketing company will use one of the handfuls of recognised review platform and provide the tools and means of allowing you to capture, control and reply to customer reviews.

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SEO Company Thornbury

Thornbury Digital Marketing is the best SEO company in Thornbury. Our SEO agency and the team of SEO experts are located in Bradley Stoke, Bristol, UK. We manage the Google Search Engine Optimisation for more than 100 businesses which include SME businesses, National companies and International organisations. Each and every SEO customer, whether it is our tiny glazing company based in Bedminster or our numerous national household kitchen appliance manufacturers right through to our international waste management and recycling company situated in Dubai – each gets the services of local SEO, national or worldwide search rankings strongly related their business enterprise. Our SEO Director, Martyn Lenthall, is regarded as one the best experts in the UK on SEO, is a published author on the subject of Search Engine Optimisation for business websites and is a sought-after public speaker. Martyn heads up the Bristol-based Search Engine Optimisation team. Martyn lives in Thornbury.

Our website SEO services include:

Keyword research – Your dedicated SEO Consultant will research and analyse the search terms (keywords) that potential clients use that are relevant to your company. These can include the generic terms used in the “research” stage of the customer journey and concentrate heavily on the key phrases and keywords which are utilised by prospective customers at the “buying” stage.

Competitor analysis– As soon as your allocated Search Engine Optimisation expert has determined the keyword phrases to drive clients to your website we analyse your online competition. Understanding who your competitors on the internet are, and how to overcome them in the search engine results, is critical to growing website visitors, increasing the share of the market and leads to your company.

SEO audit– The next step is to complete a complete SEO review of your website in regards to the key messages it is portraying to Google and compare and contrast the present site as well as your competitors’ website to devise a strategy and plan to take forward to get to the top of Bing And Google.

On Website SEO – From the SEO audit strategy your Search Engine Optimisation Manager will create and publish the Search Engine Optimisation marketing which will generate the high rankings. Included in this marketing will be content for your website (Google loves fresh and relevant content), videos (Google is the owner of YouTube and backlinks from the website have high significance. Additionally, you will reap the benefits of ranking within the video specific search results) and we will amend and improve the current website content to the format that Google rewards.

Off Website SEO – You can find 100’s of high-authority websites that Google have confidence in and like. Adding your business to these websites raises the authority of your website. Incorporated into our SEO services is incorporating your company details to these websites, obtaining hyperlinks from all of these trustworthy internet sites and further verifying to Google the key messages (and location) of the products or services you offer.

Monthly Reporting – Some Search Engine Optimisation businesses may possibly try to sell Search Engine Optimisation as a “black art” or “magic”. Actually, it is a series of continuing activities that, experience shows, improve the way a website is viewed by Google as well as the benefit in search positions experienced from that development. Every one of our Search Engine Optimisation customers receives a custom report describing the work performed on their website and also the latest search positions. This report is sent every month.

Regular Contact – Your company, your competitors’ business as well as the Google landscape changes regularly. It is essential that your dedicated Search Engine Optimisation Manager and your business stay in regular contact. Dependant upon your wishes this can be a face-to-face meeting or a telephone update. Within this update, we’ll discuss the changes in the market and the way these changes may be utilised as an opportunity for your business.

As a great SEO company, we can easily show a proven track record of ranking websites high in the search results, the potential customers generated as well as the return on investment accomplished. We provide a totally “done for you” service where you can have just as much input and engagement as you want or leave it all to us.

PPC Agency Thornbury

Thornbury Digital Marketing work with the leading PPC agency in Bristol. They’ve been rewarded for the standard of results we have accomplished for our clients by Google and are a certified and official “Google Premier Partner”. We’ve created the Google marketing and advertising and conduct Pay Per Click management services for over 500 businesses in the UK and around the world.

We are able to carry out every aspect of Google advertising (PPC, Google Display, Google Shopping, Google Re- Marketing) to ensure a well-balanced and effective lead generating machine. The Google Premier Partner status shows we have accomplished, and maintain, for our clients the high-quality score which is so important to reduce the CPC’s and generate leads at a great Return On Investment.

Also, being a Premier Partner, we have access to the most up-to-date methods and guidance offered by Google and frequently have the opportunity to make use of these power tools for our clients prior to being released to the rest of the world.

Thornbury Digital Marketing also work with official Microsft Bing Ad Search Partners.

Thornbury Digital Marketing can manage PPC campaigns from £1,000 a month to £1M a month- providing an outstanding return on your investment.

Our Pay Per Click management solutions incorporate:

PPC Audit – if you’re running, or have recently run, Google advertising and marketing we are able to review the Pay Per Click campaigns and capture the low- cost, highly effective parts of the campaigns. We will also identify the aspects of the campaign that are wasting spending budget.

Competitor and Market Analysis – Understanding how your competitors utilise Google advertising and the competitive metrics for your marketplace or sector will reveal exactly where success can be achieved and the issues to avoid.

PPC Marketing Creation – Utilising the audit and competitor analysis (and our huge experience) we’ll create a campaign, or a number of campaigns, built to satisfy the specific requirements and goals of the company. High-quality score, highly relevant campaigns created to drive leads to your business.

PPC Management Services – The reason why we consider ourselves the top Pay Per Click agency in Thornbury is because of highly-effective PPC management we apply to all customer campaigns. Producing and setting live a fantastic campaign is just a modest part of how you can achieve successful outcomes via Pay Per Click. Ongoing and live management of the promotions is key to attaining leads at the appropriate price. We utilise the most effective PPC management software to evaluate modifications in the market, how your competition has reacted and if there are opportunities that your campaigns can exploit. This analysis is conducted each and every 30-minutes.

Conversion Tracking – You’ll want to be reassured that each and every penny allocated to Google advertising is working. Unlike most Pay Per Click management companies that simply count the number of website visitors to your website, we go significantly further. We track each and every telephone call or email lead to your company. We then make use of this information to understand not only the search keywords and adverts which will get people to your website but the effective campaigns which are driving real leads to your company. Continuous success, of increased leads for a better ROI, comes from applying the budget to the promotions that are genuinely passing leads into the company.

Regular Reporting – Our reporting systems provide relevant reports on a daily, weekly or monthly basis.

Regular Reviews – Your specialist PPC Account Manager is available to provide regular updates on the overall performance. For customers with a substantial budget, this can be live and constant communication, if needed.

Social Media Management Thornbury

Thornbury Digital Marketing has a skilled and expert Social Media Management team in Bristol. Mainly Facebook focused, they have a demonstrated track record of finding low- cost leads from the social platform. Mixing broadcast marketing to specific demographics to drive traffic towards the website and combing this with remarketing to website visitors has delivered leads for businesses that match, and often are better, compared to the cost per lead of other kinds of digital marketing and advertising.

We run Facebook campaigns for text/ posts, video and image advertising. We create all of the” creatives” and manage the method from start to finish.

Combined with the standard measurements, including post engagement, we monitor and can report on the number of leads created through lead form completion. Delivering clear proof of the cost of each acquisition.

Reputation Management Thornbury

As pointed out above, customer reviews are critical to the customer buying process as well as your company’s conversion rate. In partnership with internationally recognised review platform ” Ekomi”, Thornbury Digital Marketing have access to a system which enables companies to easily capture customer reviews and place them on your website and digital advertising.

Capturing customer reviews – if you are a service-based company or “bricks and mortar” retail premises, capturing customer reviews couldn’t be simpler. We provide you with a mobile tablet, loaded with the Ekomi app that allows customers to leave a review in a few seconds. Merely hand the tablet to the customer, they choose their star rating from 1 to 5 and then leave a comment. As you decide who’s given the tablet to leave a review, you are in complete control of the customers that can leave a review, safeguarding you from unfounded or not impartial reviews from individuals who may never have been a customer.

As opposed to all other recognised review platforms, the Thornbury Digital Marketing system is an invite-only system which means that you have either passed the customer the tablet to leave a review or else you have e-mailed them. Safeguarding you against phoney “bad reviews”.

A summary of your reviews score and most recent reviews can be added to your website to support your other online marketing. However you get traffic to your website, the reviews will endorse your business and increase your rate of conversion.

When recognised by Google, the star rating will appear within the search engine results on Google making your site differentiate you from the competition.

Once you have 150 reviews (and it really doesn’t take that long) the review star rating can be included in your Pay per click campaign adverts, which has been shown to improve the click-through rate (CTR) from Paid Advertising advertising and marketing by 17 %

Digital Marketing Thornbury, Bristol

An experienced Search Engine Optimisation team with a proven track record and headed up by one of the UK’s most notable experts in search engine optimisation for a business website. A Google Premier Partner with a long history of providing high-quality Google advertising campaigns that generate a wonderful return on investment. Social Media and Facebook advertising that delivers excellent brand awareness and targeted (low- cost) qualified prospects and finally a tightly managed customer review platform to simply capture those highly prized customer reviews – for this reason, we consider ourselves the very best digital marketing agency in Thornbury.

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Best SEO Company For Leeds UK

Looking for the best SEO company in Leeds, UK? The SEO Agency for your business is Thornbury Digital Marketing.

Is your website the best sales tool for your business? It should be!

Is your website a profit generating machine for your company? We can make it one!

Getting more leads, sales, revenue and profit from your online marketing doesn’t have to be difficult or expensive.

At Thornbury Digital Marketing we offer the full suite of internet marketing solutions.

We get your website found online with search engine optimisation or SEO. We get your web site found on the first page of Google for search terms that drive potential customers to your website for “buying keywords” – searches used by people when they are ready to buy”

We get you targeted traffic to your website, with a great return on an investment, through Google Adwords or Pay Per Click.

You are watching this video – and you are not alone – people prefer to watch videos. We can create engaging videos that take the website visitor from interested through to a potential customer.

When it comes to getting your company more business use nationally recognised experts, who are specialists in local marketing.

Contact Thornbury Digital Marketing today and arrange a free consultation. Telephone 01454 800866

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This video: https://youtu.be/lDbp7XMojXI

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SEO Company in Birmingham

Looking for the best SEO company in Birmingham, UK? The SEO Agency for your business is Thornbury Digital Marketing.

Is your website the best sales tool for your business?

Is your website a profit generating machine for your company?

Getting more leads, sales, revenue and profit from your online marketing doesn’t have to be difficult or expensive.

At Thornbury Digital Marketing we offer the full suite of internet marketing solutions.

We get your website found online with search engine optimisation or SEO. We get your web site found on the first page of Google for search terms that drive potential customers to your website for “buying keywords” – searches used by people when they are ready to buy”

We get you targeted traffic to your website, with a great return on an investment, through Google Adwords or Pay Per Click.

You are watching this video – and you are not alone – people prefer to watch videos. We can create engaging videos that take the website visitor from interested through to a potential customer.

When it comes to getting your company more business use nationally recognised experts, who are specialists in local marketing.

Contact Thornbury Digital Marketing today and arrange a free consultation. Telephone 01454 800866

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How To Instantly Index Your WordPress Posts and Pages

Instantly Index Your WordPress PostsYou have written an excellent post for your WordPress website or created a new page – that you know will engage website visitors. The problem is that this information can take time to be indexed by Google. A delay in your website enjoying the benefits of your work.

There are manual processes that you can undertake to instantly get Google to index your information, but they also take time to process.

That is why we have developed a WordPress plugin that allows you at the press of a button (actually two buttons) to submit the information to a number of websites that are trusted by Google, and to Google themselves, which will instantly index your page.

If you have a WordPress website and would more information on this plugin, or would like to purchase it (£19.95) please email us at [email protected]

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Thornbury Small Business Saturday is 3rd December 2016

Thornbury Digital Marketing is committed to promoting and supporting the businesses and retailers of Thornbury UK. Below are the details of “small business Saturday” in Thornbury 2016.

Thornbury Small Business Saturday 2016

Thornbury Chamber of Commerce is offering Thornbury Vouchers to anyone who comes into Thornbury on the 3rd December that also spent money in local businesses on Late Night Shopping on 1st December between 5pm – 9pm.

Simply present your receipt in either Gems, Heritage or Surrounding on 3rd December and you will be able to pick an envelope containing at least £10 Thornbury Voucher up to max of £50. These vouchers can be spent in any Chamber business up to the 24th December. A list of chamber businesses can be found on our website www.thornburychamber.org.uk. or in our shoppers guides available around the town. (subject to availability).

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Thornbury Digital Marketing are dedicated to supporting the businesses and retailers of Thornbury. Below are the details of the late night shopping in Thornbury for 2016.

Many of Thornbury’s shops and businesses will be staying open until 9pm on the 1st December for you to browse and buy your Christmas presents conveniently.

There’ll also be musicians in and around the High Street and the St Mary Centre during the evening to entertain you.

Start off your Christmas shopping with a leisurely stroll around your local shops and hostelries, join in the Christmas spirit and support local businesses too.

The event is raising money for Thornbury-based charity Brain Tumour Support with a raffle.  The prize is a hamper of gifts donated by local businesses. Tickets are available on the night in chamber businesses.

Look out for the pop-up mulled wine stand outside Hawkes House on this night.

Please support the local businesses of Thornbury this Christmas.

Thornbury Late night shopping 2016

Image: Courtesy of “My Thornbury”

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Sequoia’s Investment Memo on YouTube

It is very hard to get genuine transparency on what VCs look for when making an investment. Some investors share their investment criteria, but rarely how they have assessed opportunities against those criteria.

The only public domain investment memo I have found is by Roelof Botha recommending that Sequoia make a seed investment in Youtube (reference 1). Roelof has supported some of the most exceptional companies over the past decade including Youtube (I think one of his first), Instagram, Tumblr, Evernote, Square, MongoDB and others. It is a rare opportunity to see how such an accomplished investor thought about the opportunity behind closed doors and communicated his thoughts to the partnership.

The Memo dated 30th April 2014

Introduction

In 3 succinct paragraphs Roelof articulates his primary theses that underpin why he thinks YouTube is a compelling opportunity. The most fundamental of these is his hypothesis that Youtube can become the ‘primary outlet of user-generated video content.’ This is supported by calling out several ‘strong veins’ (macro trends) that Youtube taps into2.

Roelof lets his simple thesis and supporting macro trends stand for themselves. He doesn’t feel the need to defend these foundational premises or articulate them further to the partnership. This concise thesis, articulated in 9 lines, seems obvious in hindsight but at the time video was basically non-existent on the web.

Deal

Roelof lays out the shell of an investment in a single sentence: $1M followed by a $4M Series A for ~30% of the company post Series A. It is interesting that Sequoia intended to traunch the investment contingent on the company achieving 5 ‘specific milestones’ spanning business planning, product, customer acquisition, and hiring.

Assuming Sequoia maintained ~30% ownership in the company through the Series B, Roelof returned ~$480M on a cumulate investment of <$10M between writing this memo on September 2nd, 2005 and the sale to Google on October 9th, 2006 for $1.6B.

Competition

Roelof indicates his position on the company’s top priority over the next 3-6 months: focusing on product development to ‘increase [YouTube’s] defensibility.’ This would likely have translated into his key priority when he joined the board. Documenting this in the memo can be valuable in solidify the investor’s perspective, and also to ensure the investor’s perspective is aligned with the founders and his partnership at the time of the investment.

Hiring Plan

Roelof also calls out finding executive talent to support the founders as an area for the partnership to help: ‘I would appreciate any ideas on potential candidates for either role.’ He also hints at management as an item for discussion as a team: ‘My preference would be to launch a search immediately.’ In this way, Roelof keys up conversation for the Monday meeting, and turns the memo from being an essay of personal thoughts to a collective document detailing the partnership’s priorities.

Key Risks

This is the longest section of the memo, comprising 50% of the 3 pages. This section could also be titled monetization, as Roelof primarily assesses if YouTube could reach the scale to generate meaningful ad revenue. Roelof breaks out the key risks across the following 5 subcategories, almost all of which are relevant when thinking about any opportunity:

  1. Competition and Defensibility
  2. Revenue Model
  3. Scalability
  4. Balancing Growth
  5. Exit

Roelof again makes it clear that defensibility should be the primary focus: ‘The company needs to remain laser focused on improving the user experience …’

The ‘Revenue Model’ section is the only place in the memo when Roelof uses the word ‘believe’: ‘I believe that YouTube has a clear advertising revenue opportunity.’

He makes it clear to the partnership that the revenue model is still unclear and raises questions for the rest of the partnership to consider, again, teeing up topics for discussion on Monday: ‘can the company develop attractive products that are not intrusive to the consumer experience?’

In the rest of the ‘Revenue Model’ section Roelof lays out 3 different bottom up market sizings based on the 4 key revenue levers in sees in the business3. Roelof notes that he intends to make sure the company carefully tests these levers over the coming months. Again, Roelof’s investment memo for the team likely translated closely into his key priorities for the board post-investment.

In the ‘Exit’ section Roelof succinctly states that: ‘we cannot point to many high comparable exit valuations.’ Unknown exit opportunities doesn’t deter him from recommending an investment though, nor does he feel the need to further articulate his thesis.

Recommendation

Roelof updates his partnership on how Sequoia is positioned relative to other VCs (‘pole position’). Despite being pole position, Roelof doesn’t want to wait around the hoop.

He tells the partnership he would ‘like to give the company our decision on Monday.’ The memo is dated September 2nd, 2005, which was a Friday, so the partnership likely had the weekend to review the memo.

In the last paragraph Roelof clearly lays out why he recommends an investment:

  1. Great team
  2. The growth of user-generated content with video as the next step
  3. Early indication of video ad potential based on diligence

Abstracting a level higher we can group these under: management, market, and monetization.

It is easy for VCs to operate in silos, but throughout the memo Roelof emphasizes Sequoia’s collective role in evaluating the opportunity and supporting the company by using ‘we.’ In this section, when articulating his final perspective based on the analysis, Roelof switches to the first person subjective: ‘I recommend that we proceed with the financing as proposed.’

He ends by reiterating the team’s immediate focuses post investment: ‘we need to surround the company with management talent’4.

Final Observations

It’s particularly interesting that through the memorandum Roelof doesn’t appear to try and sell the opportunity to the partnership. The memo doesn’t have a section titled ‘upside’ or ‘opportunity,’ and he clearly calls out what he doesn’t know. Between the section on key risks and competition, over 50% of the memo focuses on discussing areas of concerns. The team likely already agreed on the macro trends that could support a mass market UGC video platform, which allowed them to focus their diligence and debate on whether or not YouTube could monetize and if management was the team to build the product.


  1. Roelof included the investment memorandum as part of testimony in the Viacom vs. Youtube (Google) case. I found the case on Scribd here.
  2. These are user-generated content, online advertising, proliferation of inexpensive digital video capture devices, and continued broadband adoption.
  3. It’s funny to play monday morning quarterback and think about how wildly small Roelof’s bull case of 30M video views per day was given that YouTube passed 4B in January 2012.
  4. The memo has the following backup material: 1) Investment summary 2) Competitive analysis 3) Technology overview 4) Team bios 5) Company presentation 6) Company metrics. The investment summary seems to be a 1 page document written in advance of the full investment memorandum. The document is likely an early set of bullet points on the opportunity so the rest of the team knows about the company early in the diligence process. The investment summary may also be a consistent framework that the teams uses to analyze any opportunity and provide rigor. In the supporting materials on ‘Competition,’ Roelof walks through each of the subcategories listed in the memo in more depth, including any public traction and exits. The remaining 4 sections of additional content are information provided by the team.

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Google Adwords and Re-targeting Explained by Thornbury Digital Marketing Bristol

There are plenty of new and more effective ways of marketing on the Internet. Google is one of the largest Internet companies in the world and among the leading players in the digital marketing world. The company has introduced plenty of new ways that marketers can make use of in their campaigns. One of these is the service known as Google Adwords.

If you want to laser target potential customers and re-target them then Google Adwords or Pay Per Click (PPC) is the answer. If you are already doing Google Adwords and want to get a getter ‘click through rate’ (CPC) and more websites visits for your budget, as well as saving the time it takes you or your team to manage the campaign, give Thornbury Digital Marketing a telephone call on 01454 800866.

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What is Google Adwords?

Google Adwords can be described as an advertising service that Google offers to businesses that wish to place advertisements on Google’s network. Google has a vast network and commands a huge percentage of online traffic. The Google Adwords program allows marketers to set their own budget then pay only when users click on their advertisements. Google developed this particular service to enable small and medium size businesses advertise online at affordable rates. This is why millions of small businesses are able to advertise online at very affordable costs.

Therefore, any business or their marketers can come up with an advertisement based on keywords. These keywords are the words or phrases people enter into search engines. When entered into the query box, they will trigger ads featuring similar keywords. Users are likely to click on these ads and then visit the relevant website and use their products or services.

How Google Adwords laser targets potential customers

Google Adwords largely uses keywords. When these keywords are entered into Google search engine, the system will automatically display the relevant advertisement. Users will very likely click on the advertisement to learn more about the product or service on offer. Laser targeting of customers simply means targeting particular customers who are interested in what a particular business has to offer.

Google Adwords can achieve laser targeting simply by use of certain specific keywords relating to a business. For instance, if a keyword used in an Adwords campaign is “Cosmetic Surgeon” in Bristol, then this advertisement will appear anytime a user searches for Cosmetic Surgeons in Bristol. The chances of the user clicking on the advertisement and using the service are pretty high. This is how the Adwords from Google operate.

Benefits of using Google Adwords

There are many reasons why people use Google Adwords for their web advertisement campaigns.

To attract more customers

Use of Adwords is very effective in bringing in visitors and new customers to a business. They enable businesses to grow their online sales and keep customers coming back. Many UK small and medium size businesses have largely relied on online advertisements such as Google Adwords to attract new customers and keep old ones.

Ability to target the right customers

Since Google Adwords rely on targeted traffic, it means that they will attract the kinds of customers interested in the business. This is because the customer entered the desired keywords that match what the business is offering.

Local and global advertising options

With Adwords, a business can choose to target local customers or even international customers. This is important because some businesses are local and operate locally while others have an international customer base. Such choices make this web based service a very useful service indeed.

Pay Per Click is an effective lead generation tool

Digital marketers may already be familiar with PPC ads or pay per click advertisements. These are web based advertising models that directs web based traffic to a targeted website. PPC basically refers to advertisements placed on search engines where a website owner only pays for the service when users click on their online ads.

Google Adwords Management Services Thornbury Bristol

Search engines such as Google have adopted an advertising model that largely makes use of keywords and keyword phrases. PPC ads make use of banners or display ads. These ads normally appear on websites with relevant content. They also appear on search engine results. Ad owners only get to pay when Internet users click on the ad banners.

PPC ads can appear on some websites as sponsored ads. This form of PPC advertising appears on content websites and on top or below organic search results. They have a number of benefits in that marketers only pay for what they use while it is easy to track traffic directed to a website. While it is possible to manipulate the system, Google has introduced a system to guard against abuse from competitors and rogue web users. Website owners can check leads generated based on the number of clicks the PPC advertisement receives. The reason why many marketers and website owners consider PPC ads as cost effective is because payment is based on number of clicks compared to those that carry a standard charge.

How Re-targeting Campaigns Work

Re-targeting is a form of advertising. It is also referred to as re-marketing. It can be defined as a form of advertising that targets visitors who get to a website but leave immediately without using the services or buying products. According to statistics, most websites convert only 2% of the traffic they receive. The other 98% traffic often leaves without purchasing anything or spending a dime.

Retargeting ads go after the 98% that does not convert. This type of marketing uses of cookies based on a simple java code. Re-targeting is a tool that uses cookies to track web visitors across the Internet. A tiny piece of code known as pixel is unleashed on visitors and will keep appearing on sites that the visitors go to. The initial advertisement they clicked on will then appear and prompt them back to the original website and hopefully convert them into paying customers.

Thornbury Digital Marketing offer direct re-targeting to website visitors through Google and Facebook – and it is VERY effective.

Retargeting displays advertisements and drives huge conversions

Re-targeting tracks a potential customer and initial visitor to a site. The aim is to eventually convert the visitors into a buying client. This is achieved by showing them the same advertisement and then redirecting them back to a website. Since original ads such as PPC only convert 2% of visitors, retargeting is more effective because it attempts to convert the remaining 98% of visitors. This form of advertising has been found to be very effective and is widely used on the Internet by marketers to convert web traffic.

Get more laser targeted visitors to your website. Thornbury Digital Marketing offers a fully managed Google Adwords service, including re-targeting and re-marketing campaigns. Call today to find out how we can help your business: 01454 800866

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